Performance Marketing
This role focuses on planning, executing, and optimizing performance marketing campaigns across Google, Meta, LinkedIn, and other digital platforms. Responsibilities include budget management, A/B testing, and data-driven optimizations to maximize ROI. Strong analytical skills and expertise in performance metrics (CTR, CPC, CPA) are essential for success.
About This Role
- Performance Marketing
- Mumbai
- Marketing
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Develop and manage paid media budgets, ensuring cost-effective spending and high ROI.
- Conduct A/B testing for ad creatives, copy, and landing pages to enhance campaign performance.
- Track, analyze, and report key performance metrics, providing insights and data-driven recommendations.
- Optimize campaigns based on CTR, CPC, CPA, and conversion rates.
Desired Qualification
Bachelor’s degree in any field.
Experience
3-5 years
Expected competencies
Skills
- Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other PPC platforms.
- Experience in managing budgets and optimizing ad spending for maximum results.
- Ability to interpret data and turn insights into actionable strategies.
- Strong understanding of SEO, landing page optimization, and funnel marketing.